Abb Bakery

ABB Bakery (Alchemy Baguette Bakery) is a surreal bitmapped themed bakery where traces of surrealism and pastries meet in pixels. Inspired by the early computer graphics, ABB visualizes its brand identity by using pixels and bold colors to create a blend of nostalgic yet futuristic atmosphere with a surreal aesthetic and a whimsical twist. ABB is designed to deliver a fresh and creative experience of a bakery, reimagining an ordinary bakery by merging rich flavours with eye-catching visuals, taking customers into an alternate reality of a bakery experience.

Project type

Made under RMIT University Capstone Project

Deliverables

Risograph print Brand identity Packaging Website menu Merchandise

Year

2024

Role

Branding