Here Project

This project explores the development of the "Here" logo and a three-dimensional place marker. The cursive structure of the letterforms is reimagined as a maze-like form, symbolizing how curiosity leads to diverse creative outcomes. Alongside the physical installation, a website and online map are designed as a GPS-based platform, guiding users through literary and visual art routes across the city. At each location, photos and videos provide context, turning the map into an immersive storytelling experience. The colour palette shows visual consistency with each colour representing the creative industries.

Project type

Made under RMIT University Typography Project

Deliverables

Logo design 3-dimensional marker Website & online map

Year

2024

Role

Art Direction