Modu: Modular Clothing
The brand name “Modu” comes from the modular concept of the fashion brand that portrays the core idea of fashion as adaptable, modular, and creatively open-ended. MODU redefines the way we dress and adapt to clothing. Inspired by East Asian streetwear, MODU offers minimalist, customizable multi-layered garments. The collection is designed to prevent the fast fashion cycle through sustainability and adaptability, encouraging experimentation with limitless styles. The brand identity combines monochrome palettes and a clean yet experimental style.
Project type
Made under RMIT University Studio Project
Deliverables
Brand identity Social media Packaging Pop-up store & signage
Year
2025
Role
Branding
